backlinko
ChatGPT Shopping: How to Get AI to Recommend Your Products NewChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic. And…
Audience Research: How to Know What Your Buyers Really Want NewIf I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers equate audience research with half-baked customer relationship management (CRM data,…
Reddit Marketing in 3 Hours/Week: From 0 Karma to Real CredReddit marketing is delicate work. Show up with a sales pitch — or just a little too much enthusiasm for your product — and they’ll shut you down quickly. Without mercy. But that hostility is really standards in disguise. Redditors…
kaiserthesage
Marie Haynes
Google Quality Raters now rate AI OverviewsToday Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters…
FastSearch, MAGIT and everything else we learned about Google’s AI from the DOJ trialIf you missed it, earlier this week I published a piece on everything we learned about Google’s search algorithms from the DOJ vs Google trial. Boy, there is a lot! In this article, we’ll focus on AI. Key Takeaways: -Google's…
What Google’s Trial Docs Reveal About Clicks, Links and Other Ranking SignalsThe DOJ vs Google trial has finally wrapped up. The closing document is full of interesting insight into how Google’s algorithms work. While the final verdict of the trial is a separate story, the documents released gave us an unprecedented…
Matthew Woodward
rankxl
Robbie Richards
SEJ
W3C Rolls Out A New Evocative Logo via @sejournal, @martinibuster NewThe W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on Search Engine Journal.
Perplexity Launches Comet Browser For Free Worldwide via @sejournal, @MattGSouthern NewPerplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features. The post Perplexity Launches Comet Browser For Free Worldwide appeared first on Search Engine Journal.
How AI Is Redefining Search And What Leaders Must Do Now via @sejournal, @TaylorDanRW NewTraditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search…
Vector Index Hygiene: A New Layer Of Technical SEO via @sejournal, @DuaneForrester NewIn the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal.
Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO NewDiscover why branding and clear communication matter in today’s fast-moving SEO landscape, plus insightful takeaways from our latest State of SEO report. The post Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO appeared first on Search Engine Journal.
Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? via @sejournal, @HelenPollitt1 NewStrengthen your international presence by aligning hreflang setup with market goals and user expectations. The post Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? appeared first on Search Engine Journal.
Yoast Announces New AI Visibility Tool via @sejournal, @martinibuster NewYoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.
MOZ
Google Blog
Search Central Live Dubai 2025For the first time, Search Central Live is coming to Dubai on October 21, 2025! After events in Europe, Latin America, and Asia, we're continuing our mission to help you enhance your site's performance in Google Search, live in Dubai,…
Announcing the store widget: build shopper confidence and drive salesWhen shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant's website, which can turn shopper hesitation into sales. It addresses two…
Search Central Live Tokyo: The 2025 ReturnGet ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We're bringing back all the elements you loved, with even more…
Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerceAs part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong!
Search Engine Land
SE Round Table
Daily Search Forum Recap: October 1, 2025Here is a recap of what happened in the search forums today...
Programming Note: Offline Thursday For Yom Kippur 5786This is just a programming note that I will be 100% offline starting Wednesday night (October 1st through Thursday night (October 2nd for Yom Kippur. I am not scheduling any stories on Yom Kippur...
October 2025 Google Webmaster ReportGoogle's spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more.…
New Google Ads Message Assets RequirementsGoogle announced new message assets requirements for Google Ads. These new requirements aim "to ensure a good user experience" and go into effect on October 30, 2025.
Google AI Overviews With Sticky Citations As You ScrollGoogle is testing having the citations stick to the top (of the AI Overview section only as you scroll down past the AI Overview. This keeps those citations more in view, as you scroll over the AI Overview.
Google AI Mode With More Visual Responses & Visual Fan-Out TechniqueGoogle announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking…
Google Ads PMax Segmentation In Asset Reporting & Channel Reporting FeaturesGoogle Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.
Stone Temple
GSQi
AI Search and Syndicated Content – How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and GeminiIn 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover. The results underscored the importance of…
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?Update 3: September 6, 2025The robots.txt change that Wirecutter implemented on thewirecutter.com doesn’t seem to have helped the situation. Wirecutter is still down, and even dropping more based on some of the visibility tools. See the screenshots below in my…
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be…
The June 2025 Google Core Algorithm Update – Analysis and Findings including HCU(X surges, AI Overview impact, YMYL volatility, and moreWe were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update…
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search dataLike I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%, but again, it’s growing. Based…
Local Search
Portent
SEMRush
Go Fish Digital
Standard Shopping vs Performance Max: When to Use Each in Google AdsPerformance Max is powerful, but not always the right fit. Learn when Standard Shopping campaigns outperform PMax and how to use them for scalable success. The post Standard Shopping vs Performance Max: When to Use Each in Google Ads appeared…
AI Just Got a Checkout Button: What OpenAI’s Commerce APIs Mean for eCommerceOpenAI’s Commerce APIs bring AI checkout, instant payments & product feeds into one flow. See how Go Fish helps eCommerce brands win in AI commerce. The post AI Just Got a Checkout Button: What OpenAI’s Commerce APIs Mean for eCommerce…
Negative Keywords in Google Ads: The Key to Scalable CampaignsLearn how negative keywords improve Google Ads performance. Build master lists, block wasted clicks, and give Smart Bidding cleaner signals for better ROAS. The post Negative Keywords in Google Ads: The Key to Scalable Campaigns appeared first on Go Fish…
Customer Lifetime Value: The Key to Profitability When CAC Keeps RisingCAC is climbing, but profits don’t have to shrink. Learn how LTV-first strategies turn retention and loyalty into long-term growth. The post Customer Lifetime Value: The Key to Profitability When CAC Keeps Rising appeared first on Go Fish Digital.
Using Chrome DevTools MCP with Cursor for Advanced SEO & GEO ResearchNavigating websites, analyzing search results, and providing strategic insights based on competitive intelligence forms the foundation of effective SEO and Generative Engine Optimization (GEO efforts. These research activities require systematic data collection, pattern recognition, and strategic analysis to identify opportunities…
Generative Engine Optimization (GEO Case Study: 3X’ing LeadsThis case study demonstrates how Go Fish Digital applied Generative Engine Optimization (GEO to increase both visibility and conversions inside AI-driven search environments like ChatGPT, Copilot, Google’s AI Overviews and AI Mode. Over the course of just three months, we…
Generative Engine Optimization (GEO Agency vs. SEO AgencyA Generative Engine Optimization (GEO agency focuses on helping brands appear inside AI-driven search results, like Google AI Overviews, AI Mode, Perplexity, and ChatGPT, by optimizing for how large language models capture, ground, and cite content. A traditional SEO agency,…
Yoast
Introducing a new AI-powered package: Track your brand in AI search We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your…
Why is summarizing essential for modern content?Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a…
How to write an effective summary for your content We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances of…
Go beyond CTR with 6 AI-powered SEO discoverability metricsThanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with…
Everything you need to know about AI citations vs backlinksFor years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends…
When AI gets your brand wrong: Real examples and how to fix itWe’ve all asked a chatbot about a company’s services and seen it respond inaccurately, right? These errors aren’t just annoying; they can seriously hurt a business. AI misrepresentation is real. LLMs could provide users with outdated information, or a virtual…
New: From longform to key takeaways, in seconds. Meet Yoast AI SummarizeToday, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI right…
Distilled
Webmaster World
Google Thinks My Site Is a Copy and Assigns Wrong Canonical URLsI?m facing a strange issue with my website example.com.br: Google is assigning completely incorrect canonical URLs, making it look like my site is a duplicate of random domains.
SEO Firms begin to Advise Clients to Ignore Google"I think as we move into 2026 and beyond, a lot of brands will be better suited taking their existing SEO investment and reallocating most of it towards other channels vs trying to go 'all in' on AI Search."
Resolved, AWS has become a Major Nuisance to the WebFar worse than AI LLMs spiders we've heard so much about - the bots running amok from Amazon hosted servers (AWS have become almost intolerable to many website owners. Lets look at how to block Amazon hosted bots.
September 2025 Google Search ObservationsMonthly look at webmaster results from the insufferable Goog.
Google Escapes Justice - Internet calls ruling - "Total Whiff""We do not believe the remedies ordered by the court will force the changes necessary to adequately address Googles illegal behavior. " - Gabriel Weinberg, DuckDuckGo