backlinko
15 Marketing Ideas for Your Small Businesses (+ Free ChecklistYour small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for…
How to Create an SEO Report That Wins Trust (and BudgetsMost SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps…
7 Powerful AI Marketing Tools You Need (TestedSeen your LinkedIn lately? AI marketing tools are everywhere. And each one promises a bigger ROI than the last. The truth? It’s not necessarily hype. AI tools actually deliver impressive returns. In fact, you get a 3.7x return for every…
7 Ways to Find Related Content (+ Free Topic PlannerContinually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes. And it’s more powerful than you might realize. It helps…
Subdomain vs Subdirectory: Which Is Better for SEO?You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs…
The SEO KPIs That Actually Matter (And How to Track ThemProving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the default ones in your dashboards. But the right metrics. In…
Signal User Statistics: How Many People Use Signal?Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the most secure communication apps. Signal reportedly has up to 100…
kaiserthesage
Marie Haynes
Understanding MUVERA – Google greatly improved their ability to return relevant resultsAs I write this, the June 2025 core update is rolling out. I highly suspect that this update will implement a new advancement Google has made in search called MUVERA. MUVERA helps Google do multi-vector search as quickly as single-vector…
Could optimizing for vector search do more harm than good?You know that I love talking about vector search. I've had good success optimizing for vector search. Often though, that success does not last. I think I've realized why, and if this thought is true, it may turn out that…
ChatGPT now connects with Gmail, Google Drive, Hubspot and moreThis morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful. You can summarize things from across your Google Drive, do deep research across…
AI Mode is the future of Search. How will you adapt?In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported…
An interesting look at which pages Google started deindexing in late May, 2025Many SEOs are noticing that Google is indexing less content since late May, 2025. I have access to a bunch of sites in GSC and thought it would be interesting to see what patterns I could find. In most cases,…
Matthew Woodward
rankxl
Robbie Richards
SEJ
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler NewWant better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement. The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on…
YouTube Targets Mass-Produced Content in Monetization Update via @sejournal, @MattGSouthern NewYouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know. The post YouTube Targets Mass-Produced Content in Monetization Update appeared first on Search Engine Journal.
Cloudflare Sparks SEO Debate With New AI Crawler Payment System via @sejournal, @MattGSouthernCloudflare's new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization. The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on…
YouTube Adds New Viewer Metrics To Track Audience Loyalty via @sejournal, @MattGSouthernYouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement. The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking IssuesFaulty conversion tracking can tank PPC campaigns. Here's how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search…
New Google AI Mode: Everything You Need To Know & What To Do Next via @sejournal, @lorenbakerGet your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode: Everything You Need To Know & What To Do Next appeared first on Search Engine Journal.
LLM Visibility Tools: Do SEOs Agree On How To Use Them? via @sejournal, @martinibusterLLM tools appear to be gaining maturity, though there are differing views on what should be tracked.. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them? appeared first on Search Engine Journal.
MOZ
Google Blog
The new Search Console Insights report is hereWe're excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console's Performance report. With this change, we aim to streamline your workflow, make it…
SCL Deep Dive APAC 2025: Community Speakers and a New FormatWe hope you're as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're planning to run at the event, and introduce our…
Simplifying the search results pageAs part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website…
Adding markup support for loyalty programsMember benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we're adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured…
Search Engine Land
SE Round Table
Confirmed: Google Ads Errors & High Latency Issues NewGoogle has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
Daily Search Forum Recap: July 2, 2025Here is a recap of what happened in the search forums today...
Google June 2025 Core Update Volatility Just Began - Do You See It?Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility.…
July 2025 Google Webmaster ReportThe past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month - note we started to feel that…
Google On Links & Core UpdatesGoogle's John Mueller said that he doesn't think links play a role with how core updates work. He wrote on Bluesky, "I can't think of how these links would play a role with the core updates."
Bing Places Copilot Search As First Tab & Replaces All With WebMicrosoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the "All" tab to "Web."
Google E-Commerce Cards With At A Glance Label TextGoogle has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with "at a glance" added to the…
Stone Temple
GSQi
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google SearchIn this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could…
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in SearchWith the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And…
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics EdgeIn this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and…
Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?Update: June 11, 2025Google finally sent me a statement after I asked if they sanctioned the Reddit AI translation situation. I also asked if it was ok now to use AI translations since Reddit was heavily doing that across countries.…
How to compare hourly Google Search Console Data (GSC to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping, you can typically see when the update…
When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing theme. The sites had earned powerful links from major news and media publishers, yet the links were nofollowed. Or worse, those sites were…
Local Search
Portent
SEMRush
Go Fish Digital
How To See When ChatGPT Is Quoting Your Content By Analyzing Log FilesThe way people find and consume information is shifting fast, and it’s not just about Google or Bing anymore. Increasingly, buyers are turning to conversational AI tools like ChatGPT to get answers and advice. But here’s the challenge: when someone…
How to Rank in ChatGPT and AI Overviews (2025 GuideAccording to ExplodingTopics, ChatGPT receives roughly 5.19 billion visits per month, with around 15% of users based in the U.S.—highlighting both domestic and global adoption. Weekly users surged from 1 million in November 2022 to 400 million by February 2025.…
How AI Powered Search Is Changing Marketing, and What You Can Do About It.Imagine you need a new washer/dryer. In the past you’d read through several review sites, but now an AI-powered search gives you a single, convenient answer in seconds. AI-powered search is fundamentally altering how customers find information, and this shift…
Nurturing, Not Just Promoting: A Guide to Community-Building in Email MarketingIn email marketing, it’s easy to fall into the habit of only hitting send when there’s something to sell. A new product. A flash sale. A limited-time offer. Promotions like these are essential in driving revenue through email marketing, but…
How To Find Pages On Your Site That ChatGPT May Be HallucinatingAs AI chatbots like ChatGPT become increasingly popular, more users are landing on your website via links shared directly from these tools. Sometimes though LLMS like ChatGPT send visitors to URLs on your site that don’t actually exist. These “hallucinated…
Yoast
10 tips to streamline your blog content workflowContent production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about…
12 AI tools that will elevate your SEO gameIn the last few years, we have seen loads of exciting developments in AI. New tools are popping up left and right, helping with a wide range of tasks. AI is finding its place in every market, from writing to…
How to create a good meta descriptionThe meta description summarizes a page’s content and presents it to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance…
Optimize your content directly in Google Docs with Yoast SEOOptimize your content directly inside Google Docs. Yoast SEO’s new Google Docs add-on provides real-time SEO and readability analyses in your writing environment, eliminating the need for multiple apps or CMS logins. You’ll produce fully optimized content faster, collaborate smoothly,…
Update on Yoast AI Optimize for Classic Editor Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature. During the initial rollout, we discovered a technical issue where unintended classes…
How to find the perfect SEO-friendly WordPress themeWe’ve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order:…
What AI gets wrong about your site, and why it’s not your fault: meet llms.txt AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API,…
Distilled
Webmaster World