backlinko
How to Build an AI-Ready SEO Team: A Complete GuideModern SEO teams aren’t just optimizing for rankings in traditional search anymore. They’re also optimizing for visibility in AI-powered search and answer engines. And that shift is showing up in job listings. I recently came across this position: This isn’t…
SaaS in AI Search: Who’s Ranking (+ How to Steal Their SpotAI chat is the number one source B2B buyers use to shortlist software. Not review sites. Not vendor websites. Not salespeople. AI chat. G2’s 2025 survey of 1,000+ decision makers found that 87% say AI tools like ChatGPT, Perplexity, and…
kaiserthesage
Marie Haynes
Matthew Woodward
rankxl
Robbie Richards
SEJ
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibusterGoogle continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthernMicrosoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop. The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.
SEO Pulse: December Core Update, Preferred Sources & Social Data via @sejournal, @MattGSouthernGoogle's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The post SEO Pulse: December Core Update, Preferred Sources & Social Data appeared first on Search Engine Journal.
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via @sejournal, @brookeosmundsonThis week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine…
When To Say No To PMax: Strategic Use Cases For Standard Shopping CampaignsStandard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine…
Google Releases December 2025 Core Update via @sejournal, @MattGSouthernGoogle has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.
14 Things Executives And SEOs Need To Focus On In 2026 via @sejournal, @DuaneForresterThe next phase of search belongs to companies that treat AI systems as decision engines and redesign their content for retrieval, reliability, and trust. The post 14 Things Executives And SEOs Need To Focus On In 2026 appeared first on…
MOZ
Google Blog
Introducing weekly and monthly views in Search ConsoleToday, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily…
Introducing social channels in Search ConsoleToday, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. With this update, we are expanding the Search Console Insights…
Streamline your Search Console analysis with the new AI-powered configurationThe Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental feature in the Performance report…
Introducing the Branded queries filter in Search ConsoleWe're happy to announce we're providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving…
Adding context to your Search Console data with custom annotationsWe're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations. This…
Search Engine Land
SE Round Table
Google December 2025 Core Update Intense Impact Early NewGoogle announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of…
Daily Search Forum Recap: December 12, 2025Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & MoreIn this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...
Google Gemini Local Results In Visual FormatsGoogle announced that Gemini can now respond to your local questions with local results in a "rich, visual format." Google will visually lay out the local results to include photos, ratings, and real-world info from Google Maps data.
Google On AI Max Inferred Intent vs Raw TextBrad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny Marvin responded to those specific examples on…
Google Maps Share Button Drops X For Reddit & FacebookGoogle Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.
Google News AI-Powered Article Overviews Go Live For Some PublishersOn Wednesday, Google announced a number of new AI features, which we covered (links below but one other feature Google spoke about was "AI-powered article overviews." This is an experiment Google News is trying with a handful of publishers.
Stone Temple
GSQi
AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same…
Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers,…
AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systemsAs AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well…
Hidden Disavow Files in GSC – Yet another reason Google just needs to remove the Disavow Tool alreadyI started helping a new client recently and was going through some initial checks as I began a large audit. The site has seen large drops in rankings over time based on broad core updates. During some initial conversations, I…
AI Search and Syndicated Content – How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and GeminiIn 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover. The results underscored the importance of…
Local Search
Portent
SEMRush
Go Fish Digital
How Digital PR Increases Online Authority (and How to Measure ItLearn how Digital PR strengthens online authority, what really drives Domain Rating growth, and the patterns we see across long-term backlink and PR programs. The post How Digital PR Increases Online Authority (and How to Measure It appeared first on…
Google Just Made a Major Move: AI Is Now Built Into Search ConsoleGoogle just added AI to Search Console. Learn how prompt-based filters, comparisons, and metrics reshape SEO workflows and help teams move faster. The post Google Just Made a Major Move: AI Is Now Built Into Search Console appeared first on…
Search Intent Secrets: Make Informational SEO Content Work for Your Bottom LineLearn how to build intent-driven informational SEO content that ranks, engages, and drives conversions with structured strategy, SME insights, and modern AI tactics. The post Search Intent Secrets: Make Informational SEO Content Work for Your Bottom Line appeared first on…
AI Search Is Reshaping How Brands Win in 2026Learn how AI search is changing SEO in 2026. See what matters now for visibility across AI Overviews, Perplexity, Copilot, and ChatGPT, and how brands can adapt. The post AI Search Is Reshaping How Brands Win in 2026 appeared first…
Agentic AI for Search: What Makes Barracuda DifferentBarracuda isn’t built to create more content, it’s built to clarify what deserves visibility. By reflecting how Google, TikTok, and Meta assess authority, it helps E.C.H.O. focus on the coverage and relationships that drive performance across both search and AI…
Why Pausing SEO in Q4 Hands Growth to CompetitorsQ4 isn’t a slowdown for SEO, it’s the season of momentum. Learn why pausing now costs visibility and how consistent work sets you up for Q1 wins. The post Why Pausing SEO in Q4 Hands Growth to Competitors appeared first…
The Most Overlooked Holiday Revenue Channel, EmailEmail marketing drives unmatched ROI during the holidays, yet it’s often overlooked. Discover how to unlock. The post The Most Overlooked Holiday Revenue Channel, Email appeared first on Go Fish Digital.
Yoast
Word count and SEO: how long should an article or page be?Word count is not a ranking factor in itself, but it still plays a significant role in SEO. A minimum number of words helps search engines understand your topic, helps users understand your message, and supports content quality and relevance.…
How to use headings on your siteHeadings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly locate the information they need. Search engines and AI systems use headings to interpret the topic and structure of…
What is link building in SEO?Link building is the practice of earning links from other websites to your own. These links act as signals of trust and authority for search engines, helping your pages rank higher in search results. Quality matters more than quantity. A…
New to AI Brand Insights: Scan your brand visibility in PerplexityToday, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This…
Site Kit by Google insights now available for all Yoast SEO Premium users Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into your…
What is search intent and why is it important for SEO?SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must optimize…
SEO Update by Yoast November 2025 edition recapSEO never stands still, and neither do we here at Yoast. In our November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex Moss, broke down the latest shifts in search, structured data, and…
Distilled