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5 Best SEO Plugins for WordPress (Tried & TestedYou don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a whole…
Branded GEO: How to Control What AI Says About Your BrandA few months back, one of my clients pinged me on Slack and said: Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other competitor does!”. For obvious reasons, this was worrying…
Is SEO Dead?Short answer: Not yet. But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings. The better you followed the recipe, the better your…
ChatGPT-5 Is Here: What Search Marketers Need to KnowChatGPT-5 is here. Rolling out to 700M+ weekly users. With it comes the usual hype and hot takes. But if you’re in digital marketing, the real question is: How does this change how people discover, research, and buy? After months…
5 LLM Visibility Tools to Track Your Brand in AI Search (2025LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services. But most companies have no idea how they’re actually showing up. That’s a huge blind spot — especially as AI-generated answers…
ChatGPT Is Using Google Search – We Tested ItLast month, Abhishek Iyer ran a sharp experiment: He created a brand-new nonsense term, got it indexed only in Google, and then asked ChatGPT about it. ChatGPT returned a perfect summary — despite the fact that Bing had never seen…
How to Run a Competitor Traffic Analysis (9 StepsYou know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead of panicking, it’s far more useful to break down what…
kaiserthesage
Marie Haynes
Matthew Woodward
rankxl
Robbie Richards
SEJ
How To Create Your Instagram Content Plan (With Free Template via @sejournal, @donutcaramel13 NewSet clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template. The post How To Create Your Instagram Content Plan (With Free Template appeared first on Search Engine Journal.
Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson NewGoogle updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Google Answers Question About Core Web Vitals “Poisoning” via @sejournal, @martinibusterGoogle's John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthernA study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.
Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthernA Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.
AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27Ranking today takes more than keywords. Here's how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts via @sejournal, @martinibusterOpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users The post ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts appeared first on Search Engine Journal.
MOZ
Search Engine Land
SE Round Table
Daily Search Forum Recap: August 15, 2025Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AIThe Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for Top Stories...
Chartbeat: Traffic From Google To Publishers Stable Over YearsThe studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have a new study from Chartbeat that says traffic to news…
Google's John Mueller Suggests AI SEO Acronyms May Lead To Scams & SpamGoogle's John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating around the SEO space. John said on Bluesky, "The higher the urgency, and the stronger the push of new acronyms, the more…
Google Search Age Verification: Asking To Confirm You're An AdultGoogle Search started to roll out the age verification that it said it would begin doing a couple of weeks ago. Yes, it is not just YouTube, it goes across Google Search ads too, as we reported back a couple…
Google Looking Into Adding Analytics For Preferred SourcesGoogle recently launched the preferred sources for top stories within Google Search. But there is no way for publishers to know how many of their readers selected their website as a preferred source. But Google said they are "looking into…
Google Tests Loyalty Benefits Section In Merchant Knowledge PanelsGoogle is testing adding a "loyalty benefits" section to the merchant/retailer knowledge panels. This would show on the right side of the page, under the description of the retailer.
Stone Temple
GSQi
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be…
The June 2025 Google Core Algorithm Update – Analysis and Findings including HCU(X surges, AI Overview impact, YMYL volatility, and moreWe were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update…
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search dataLike I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%, but again, it’s growing. Based…
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google SearchIn this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could…
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in SearchWith the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And…
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics EdgeIn this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and…
Local Search
Portent
SEMRush
Go Fish Digital
Top Generative Engine Optimization (GEO Agencies and Thought LeadersGenerative Engine Optimization (GEO — sometimes referred to as AEO (Answer Engine Optimization or AI SEO — is the practice of optimizing content to influence how large language models (LLMs like ChatGPT, Google’s AI Overviews, Perplexity, and AI “search modes”…
Use Screaming Frog Custom JavaScript to Pull Google Search Results for Your Pages Target TopicsOne of the most efficient ways to understand how Google might interpret and rank your content is to examine who else is ranking for similar queries. With Screaming Frog’s Custom JavaScript Extraction and Google’s Custom Search JSON API, you can…
Why Clicks Don’t Count: What the Best CMOs Are Tracking NowClicks don’t tell the whole story anymore. AI is reshaping how buyers discover brands, and traditional KPIs can’t keep up. In this guide, Go Fish marketing leaders break down the four AI-aware metrics CMOs and marketing directors should track instead,…
Want to Show Up in Google AI and ChatGPT? Here’s How to Track ItSearch isn’t just blue links anymore, and your SEO strategy needs to catch up. Platforms like ChatGPT and Google AI Overviews now surface direct answers, not just pages. Go Fish Digital’s latest blog breaks down how AI decides what shows…
Google vs. ChatGPT: How AI Is Reshaping Search VisibilitySearch is no longer just about Google rankings. AI tools like ChatGPT and Gemini are changing how people discover brands, research products, and make decisions, often without ever visiting a search engine. In this blog, Go Fish Digital’s experts unpack…
How to Create an SEO Strategy (2025 GuideSEO is one of those topics you hear about constantly, and it’s no wonder, given how essential it is to online success. But beneath the buzz, it can feel like an endless, tangled universe of technical fixes, keyword research, content…
6 Ways to Build Stronger Client RelationshipsBuilding client relationships that are strong requires you to put in not only the time that is required, but the care that is also necessary in order to grow and maintain them. Fostering strong client relationships is necessary for business…
Yoast
LLM SEO optimization techniques (including llms.txtHow to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell…
How to drive traffic to my websiteExcited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in…
A smoother Redirect Manager and Yoast AI Optimize for Classic Editor We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor.…
Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black FridayBefore we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over…
10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into…
Try AI-powered SEO with 10 free Sparks.Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI…
Updated llms.txt: More control for future discovery AI tools are changing how people discover your website, and not always in the way you’d want. They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and…
Distilled
Webmaster World