backlinko
How to Start a Blog: A Step-by-Step 12-Month Action PlanBlogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, I’ll teach you how…
Top 14 Competitor Analysis ToolsNeed help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many…
What Are Orphan Pages? (How to Find & Fix ThemOrphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by browsing or crawling your website. However, users and search engines…
21 Up-To-Date Google Search StatisticsWant to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide? Keep reading as we will cover…
6 Step Content Distribution Strategy (for Maximum ReachContent distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog…
7 Powerful Semrush Free Account Features (We Tested ItYou might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I…
Are Reciprocal Links Worth It? An Expert SEO AnalysisIn the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your…
kaiserthesage
Marie Haynes
Matthew Woodward
rankxl
SEJ
Voice Search SEO: How Does It Work? via @sejournal, @BennyJamminS NewStay ahead with voice search SEO. Understand the rise of voice assistants and how they are changing the way people search. The post Voice Search SEO: How Does It Work? appeared first on Search Engine Journal.
CMS Market Share Trends: Top Content Management Systems (Nov. 2024 via @sejournal, @theshelleywalsh NewGet insights into the CMS market share and learn why it is important for SEO professionals. The post CMS Market Share Trends: Top Content Management Systems (Nov. 2024 appeared first on Search Engine Journal.
Study: ChatGPT & AI Tools Gain Ground In Search Market via @sejournal, @MattGSouthern NewAI chatbots like ChatGPT are challenging Google's search dominance as more users turn to AI for finding information online. The post Study: ChatGPT & AI Tools Gain Ground In Search Market appeared first on Search Engine Journal.
The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] via @sejournal, @lorenbakerJoin us for an exclusive webinar where industry experts from Rhapsody and Ceros reveal the strategies, trends, and tools that will shape marketing in 2025. The post The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]…
Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists via @sejournal, @martinibusterJoost de Valk calls for a change in WordPress governance structure. Mullenweg says it's not possible with WordPress. The post Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists appeared first on Search Engine Journal.
Google Offers To Loosen Search Engine Deals In Antitrust Response via @sejournal, @MattGSouthernGoogle proposes relaxing search distribution agreements after court loss, rejecting DOJ's demands to sell Chrome and Android. The post Google Offers To Loosen Search Engine Deals In Antitrust Response appeared first on Search Engine Journal.
Voice Search Optimization At Scale: A Guide For Enterprise Marketers via @sejournal, @makhyanTake advantage of the growing popularity of voice search. This guide will help you optimize your website for voice assistants and increase your online presence. The post Voice Search Optimization At Scale: A Guide For Enterprise Marketers appeared first on…
MOZ
Google Blog
Crawling December: Faceted navigationFaceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all…
Search Central Live Kuala Lumpur and Taipei 2024: RecapThe Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the events! We were thrilled to see the level of enthusiasm and engagement from attendees…
An improved way to view your recent performance data in Search ConsoleTo better help you monitor the recent performance of your content, we're launching the '24 hours' view to the SC performance reports and improving the freshness of the data. We're rolling out these changes to all properties gradually over the…
Crawling December: HTTP cachingAllow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google's crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from…
Crawling December: The how and why of Googlebot crawlingYou may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot,…
Search Engine Land
SE Round Table
Google Kwanzaa Decorations Are Live For 2024And now we have the Kwanzaa decorations live in the Google Search results. Just search for [Kwanzaa] to see them. Google also went live with the Christmas decorations today and the Hanukkah decorations last week.
Google Christmas Decorations Are Live For 2024Christmas is around the corner and Google finally posted its Christmas decorations in Google Search today. We already have the Hanukkah decorations live and now we have the Christmas decorations - we are now waiting on the Kwzanzaa decorations.
Daily Search Forum Recap: December 20, 2024Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving AdsGoogle has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update...
Google December 2024 Spam Update 👾 Rollout Shocks Before HolidaysGoogle has released the December 2024 spam update one day after the December 2024 core update was completed and just days before the big year-end holiday break. This release likely surprised most of us, but at this point, I guess…
Google Testing Shaded Button Sitelinks On MobileGoogle is testing a new style of sitelinks again (I cover these way too often. This one turns the sitelinks into shades / gray buttons.
Google Search To Gain AI ModeGoogle Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports. We also saw sources post screenshot of early tests of AI Mode within the Google…
Stone Temple
GSQi
ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with SearchWe are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. On…
Find your subdomains. Know your subdomains – The SEO importance of finding all subdomains for your site.Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc.…
Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. Update: November 19, 2024: Google just updated its “Guide to Search ranking systems” page to…
A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policyUpdate: I heard from Google’s Danny Sullivan and he confirmed that Google is not testing its ‘Site reputation abuse’ algorithm at this time. So the drops are from other changes that Google is pushing that must be impacting those affiliate…
PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s…
Local Search
Portent
SEMRush
Go Fish Digital
Do You Use AI for Work? Here Are Five Legal Mistakes to AvoidIntroduction Artificial intelligence (AI innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem…
The 9 Best Digital PR Agencies Of 2024Link building in SEO is more difficult than ever. While building links was much easier in the early days of SEO, it’s gotten harder and harder as the years have gone by. Search engines like Google have gotten much restrictive…
SEO Case Study: How We Influenced The ChatGPT Search ResultsIn October 2024, ChatGPT announced that they would be releasing “ChatGPT Search” – an official search engine integration into the LLM model. This new functionality pulls in from the Bing search results. What’s interesting is that instead of utilizing ChatGPT’s…
Yoast
A brief history of Google’s algorithm updatesSEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda…
Get instant clarity on your SEO with the new Yoast SEO Dashboard!With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see…
5 tips on how to create good seasonal contentIt’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort…
SEO in 2025: Experts reveal key trends and insightsWe love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of…
Features of the Google Search Engine Results Page (SERPGoogle’s Search Engine Results Page (SERP offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets,…
Enhance your SEO skills through experimentationThe world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from…
Improve local SEO with Google My Business/Business ProfileEvery business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things…
Distilled
Webmaster World