backlinko
kaiserthesage
Marie Haynes
5 things I learned about the future of Search from Liz Reid’s latest interviewI enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the 5 most interesting parts. Will agents…
The December 2025 core update: Observations on 4 sites that did wellThe December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review…
Matthew Woodward
rankxl
Robbie Richards
SEJ
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse via @sejournal, @MattGSouthernIn SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends. The post Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse appeared first on…
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse via @sejournal, @brookeosmundsonThe latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads. The post Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse appeared first on Search Engine Journal.
Google Expands UCP With Cart, Catalog, Onboarding via @sejournal, @MattGSouthernGoogle's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding. The post Google Expands UCP With Cart, Catalog, Onboarding appeared first on Search Engine Journal.
The Content Moat Is Dead. The Context Moat Is What Survives via @sejournal, @DuaneForresterWell-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context. The post The Content Moat Is Dead. The Context Moat Is What Survives appeared first on Search Engine Journal.
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.
Google: 404 Crawling Means Google Is Open To More Of Your Content via @sejournal, @martinibusterGoogle's John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site's content. The post Google: 404 Crawling Means Google Is Open To More Of Your Content appeared first on Search Engine Journal.
Authentic Human Conversation™Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era. The post Authentic Human Conversation™ appeared first on Search Engine Journal.
MOZ
Google Blog
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!It's that time of the year again! Let's talk about the Search Central Live (SCL schedule for the Asia Pacific (APAC region.
Search Central Live is coming to CanadaOur event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time!
Search Engine Land
SE Round Table
Branded Queries Filter Rolling Out in Search ConsoleBranded queries filtering is now available for all eligible sites within Search Console.
Google Launches Merchant Center For AgenciesA new agency-dedicated experience Merchant Center experience from Google should streamline management
Google explains undocumented way to disavow entire TLDs (and why you probably shouldn'tGoogle's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note...
Google Search Your Related Activity Adds ChartGoogle has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.
Survey Says: PPC is Harder Than It Was 2 Years AgoA new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.
Daily Search Forum Recap: March 10, 2026Here is a recap of what happened in the search forums today...
Programming Note: Offline For Several DaysThis is a programming note that I will be not be posting here for the next several days. I am not exactly sure how long it will take and when I will be back at 100% but I am expecting…
Stone Temple
GSQi
ChatGPT links in Google Search Console: How to Discover Real User Conversations That Cite Your ContentThere are many AI prompt tracking tools on the market now. Some of those tools track prompts that you enter, while others generate prompts based on the topic at hand. Many of those prompts are not from real people… Instead, they…
Ask Maps in Google Maps – When Local Search Meets Gemini AI“Ask Maps” is like having AI Mode in Google Maps. You can now have conversations with Maps to plan trips, research local businesses, and much more. Google just announced out a new and powerful feature in Google Maps called “Ask…
Straight From the (AI Source: Is AEO/GEO different than SEO? Google, Microsoft, and others explain how to be visible in AI search [Quotes, videos, articles, and more]Ever since ChatGPT launched in November 2022, marketers have tried to understand if being visible in AI Search requires the same type of strategy and tactics as being visible in organic search. In other words, is what you were doing…
Rel Canonical Is Just A Hint – A Reminder That Google Can Make Its Own Decision (And That Decision Can Cascade To ChatGPT And Other AI Platforms – Case StudiesIt’s always fascinating to see SEO issues that can pop up across large-scale and complex websites. When you are dealing with a large site, technical problems can often scale quickly and yield issues impacting millions, or tens of millions of…
The Power of Personal Intelligence in Gemini and AI Mode – Another big step towards Jarvis, the impact to SEO and AI Search, and the inherent tracking challengeAI Search is growing and advancing at a rapid clip. Google, OpenAI, and others are driving forward with new features and functionality at an incredible pace (maybe too fast, but that’s for another post. While helping clients, I’m often asked…
‘The Core Before Christmas’ – Google’s December 2025 Broad Core Update – Analysis and Findings From The 18 Day RolloutI cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a…
Local Search
Portent
SEMRush
Go Fish Digital
The Integrated Buyer Journey: How AI, Social, Search, and Paid Media Now Drive DiscoveryThe buyer journey no longer starts with search. Learn how AI answers, social discovery, SEO, and paid media now work together to drive trust, traffic, and conversions. The post The Integrated Buyer Journey: How AI, Social, Search, and Paid Media…
Zero-Click Search Is Now the Default in Enterprise Retail (2026 BenchmarksOrganic sessions can decline even when rankings look stable because retail search is undergoing a structural shift: the decision is increasingly made inside the SERP—before the click ever happens. Google’s […] The post Zero-Click Search Is Now the Default in…
How Consumers Use ChatGPT + Google AI to Discover, Compare, and Buy Retail ProductsAI is fundamentally changing consumer shopping behavior by moving decision-making upstream—compressing discovery and comparison into a single conversational interface. Instead of jumping between search results, marketplaces, reviews, and retailer sites, […] The post How Consumers Use ChatGPT + Google AI…
7 SaaS Generative Engine Optimization (GEO Agencies (Deep ResearchSaaS companies don’t win in generative search by “optimizing a page.” They win by building a coherent, machine-readable semantic footprint across dozens (or hundreds of pages, so language models can […] The post 7 SaaS Generative Engine Optimization (GEO Agencies…
Top Generative Engine Optimization (GEO Agencies and Thought LeadersGenerative Engine Optimization (GEO — sometimes referred to as AEO (Answer Engine Optimization or AI SEO — is the practice of optimizing content to influence how large language models (LLMs […] The post Top Generative Engine Optimization (GEO Agencies and…
AI in Advertising: How Google AI Search, Paid Media, and ChatGPT Ads Are Reshaping DiscoveryAI in advertising is reshaping paid media, Google AI search, and ChatGPT ads. Here’s what marketers must change to stay visible in AI-driven discovery. The post AI in Advertising: How Google AI Search, Paid Media, and ChatGPT Ads Are Reshaping…
SEO: Indexation Triage for Enterprise Retail eCommerceEnterprise indexation triage is a revenue-governance system that reallocates crawl demand and index inclusion toward high-margin templates while suppressing structural duplication and low-value URL expansion. Enterprise retailers do not lose […] The post SEO: Indexation Triage for Enterprise Retail eCommerce…
Yoast
Rethinking SEO in the age of AIFor years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing…
What is an XML sitemap and why should you have one?A good XML sitemap serves as a roadmap for your website, guiding Google to all your important pages. XML sitemaps can be beneficial for SEO, helping Google find your essential pages quickly, even if your internal linking isn’t perfect. This…
New: Yoast Duplicate Post 4.6Version 4.6 of Yoast Duplicate Post is here, and it’s all about making your editing experience feel more natural in WordPress’s Block Editor, and making sure “Rewrite & Republish” works reliably every time you need it. A more modern editing…
Scaling the agentic web with NLWebImagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your…
New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO…
Recap of the February 2026 SEO Update by YoastThe February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore how it affects…
Distilled
Webmaster World