SEMRush
4 types of keywords in SEO (+ examplesLearn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Multi-location SEO: How to build a scalable strategyMulti-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings.
Local SEO: What is it & how to do itLocal SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Ultimate SEO checklist: 43 tips to optimize your websiteUse this SEO checklist to optimize your site for both Google and AI-driven search results.
AEO vs SEO: core differences & how to win visibility in bothDiscover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
10 SEO best practices for Google and AI searchSEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
What is agentic SEO? 8 workflows run on a live siteAgentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.
Robbie Richards
rankxl
Matthew Woodward
Marie Haynes
It’s possible your migration issues may be due to site qualityThere have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is…
Google changed their helpful content guidelines to emphasize good “Main Content”Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems…
kaiserthesage
Webmaster World
Distilled
Yoast
Yoast SEO 28.7: more Abilities updates and our yearly code cleanupYou can now use your AI tool to update titles, meta descriptions, and social previews. This release also includes our yearly cleanup of deprecated code. The post Yoast SEO 28.7: more Abilities updates and our yearly code cleanup appeared first…
Yoast SEO vs All in One SEO: which WordPress plugin is right for you?If you’re weighing Yoast SEO vs All in One SEO, you’re asking the right question. Your SEO plugin touches almost every page you publish. It shapes how search engines read your site and how AI platforms understand it too. Both…
The September 2026 SEO Update by Yoast recapEach month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest content updates, the impact of AI on search visibility, and how to adapt…
Introducing Yoast SEO AI+ for ShopifyYoast SEO AI+ for Shopify is live today. The new plan combines Yoast SEO for Shopify with Yoast AI Brand Insights, giving you visibility into how AI systems like ChatGPT, Gemini, Claude, and Perplexity describe your brand, alongside everything you…
1 billion downloads: The people and stories behind Yoast SEO1 billion downloads of Yoast SEO. That’s a milestone worth celebrating. But behind that number are the people who made it possible: the bloggers who wanted more people to find their content, the businesses working to grow online, the agencies…
The SEO Update by Yoast – October 2026Join Carolyn Shelby and Alex Moss for the latest SEO insights that matter. The post The SEO Update by Yoast – October 2026 appeared first on Yoast.
Turn your AI tools from spectators into collaborators with YoastIf you’ve been setting up MCP connections or agentic workflows, this release is for you. You ask an AI tool to check your site’s SEO. It comes back with real findings: a product page that’s telling Google it’s a recipe,…
Go Fish Digital
Go Fish Research: What 4,599 ChatGPT Responses RevealLearn how to identify an underperforming email flow, diagnose drops in opens, clicks, conversions, and revenue, and improve performance. The post Go Fish Research: What 4,599 ChatGPT Responses Reveal appeared first on Go Fish Digital.
How to Improve an Underperforming Email FlowLearn how to identify an underperforming email flow, diagnose drops in opens, clicks, conversions, and revenue, and improve performance. The post How to Improve an Underperforming Email Flow appeared first on Go Fish Digital.
How to Build a Creator Ambassador Community That Works Across ChannelsLearn how a creator ambassador program can generate reusable UGC across TikTok, Meta, Google, Amazon, and other marketing channels. The post How to Build a Creator Ambassador Community That Works Across Channels appeared first on Go Fish Digital.
You Can’t GMV-Max Your Way to a BrandLearn why relying only on GMV Max can limit TikTok Shop growth and how a full-funnel TikTok strategy can improve CPA, ROAS, and performance. The post You Can’t GMV-Max Your Way to a Brand appeared first on Go Fish Digital.
How to Build a Full-Funnel TikTok Marketing Strategy That Drives GrowthLearn how brands can connect TikTok creators, paid media, TikTok Shop, GMV Max, and measurement to build a full-funnel TikTok marketing strategy. The post How to Build a Full-Funnel TikTok Marketing Strategy That Drives Growth appeared first on Go Fish…
Online Reputation Management Checklist for Q1 2027Use this online reputation management checklist before Q1 to audit search results, AI answers, reviews, brand mentions, and reputation risks. The post Online Reputation Management Checklist for Q1 2027 appeared first on Go Fish Digital.
Demand Shaping in Social Commerce: What Brands Are MissingLearn how a creator ambassador program can generate reusable UGC across TikTok, Meta, Google, Amazon, and other marketing channels. The post Demand Shaping in Social Commerce: What Brands Are Missing appeared first on Go Fish Digital.
backlinko
Portent
Local Search
GSQi
How To Find All PDFs That Have Been Recently Deindexed Using The Search Console API, URL Inspection API, And Analytics EdgeGoogle started deindexing PDFs at scale recently, which was initially spotted by Savanna Gray on LinkedIn. And for many sites, those PDFs moved to “Crawled, not indexed” in GSC’s indexing reporting. Based on the widespread impact to sites, it seems…
Google’s August 2026 Spam Update – Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, And More [Case Studies]Google rolled out yet another spam update on August 18, 2026 after rolling one out in late June. As a reminder, Google can roll out specific spam updates when it determines sites using spammy tactics are ranking well via its…
How To Find And Organize AI Mode Queries Via the Search Analytics API, Analytics Edge, and Claude CoworkLast week Barry published an article about AI Mode data being surfaced in Google Search Console in the performance reporting. It’s super interesting to see that data and there are some fun things you can do to try and decipher…
Stone Temple
SE Round Table
Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing,…
Gemini 4 Argon In Google Search Via AI ModeGoogle announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.
Topics Portfolio In Bing Webmaster Tools AI ReportsMicrosoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how competitive each theme is…
Daily Search Forum Recap: October 13, 2026Here is a recap of what happened in the search forums today...
Google Search Showing Sites Old Domain Fourth Months After Domain Move?I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google…
Google May Show Pharmaceutical & Drug Ads In AI Mode & AI OverviewsGoogle may show "certain pharmaceutical products" and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has "recently expanded to include certain pharmaceutical products" within these surfaces.
Google Discover To Transform Into Hyper-Personalized ConciergeGoogle posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a "proactive, hyper-personalized concierge experience."
Search Engine Land
Google Blog
New learning paths: curated YouTube playlists for Search fundamentals and Technical SEOOver the years, the Search Central YouTube channel has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot to Search Console Training and Search Off the Record. While our series structure works well for deep…
Announcing web multimodal Search performance reporting in Search ConsoleUnderstanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need to analyze your performance.
Search Central Live Deep Dive Europe 2026: Meet the community speakersIt's happening! We are absolutely pumped that we're just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is heading to the gorgeous city of…
MOZ
SEJ
Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern NewBing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't. The post Bing Webmaster Tools Sorts AI Search Queries Into Topics appeared first on Search…
Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthernExperimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation Metrics To CrUX appeared first on Search Engine Journal.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthernGoogle added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers appeared first on…
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearchLearn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments appeared first on Search…
Lost In Translation: How Language Changes Which Brand AI RecommendsYour AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeared first on Search Engine Journal.
Google Says Why Site Migrations Can Exceed 4 Months via @sejournal, @martinibusterGoogle may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on. The post Google Says Why Site Migrations Can Exceed 4 Months appeared first on Search Engine Journal.
YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthernYouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search…